DFM Seminar

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This is how the leading Product development expert uses his 30 years experience and a 600 pave DFM book to teach companies how to the most advanced product development methodologies:

The full feedback form on the front page of all three web-sites start and end by asking about "Challenges, Goals, and Opportunities." However, many companies and broader initiatives don’t get further then contemplating their challenges.

Companies and imitative leaders will need to summarize their challenges and convey these so their expert can start formulating solutions.

This thought-leader expert can confidently claim to be able to show how to start solving all product development challenges.

His 600 page DFM book includes 70 discussions of challenges and over 100 on solutions including discussions and references.

The on-line white-paper is titled: "Concurrent Engineering of Challenging Projects."

GOALS: The next information to get conveyed to the expert are the goals. , which should be normalized compared to the current state, which will determine what advanced methodologies need to be learned applied, for instance;

Five or ten percent improvement might be done by doing the current system better with continuous improvement, but no more.

Twenty or thirty percent better would need to learn and apply most advanced NPD methodologies taught on this web-site on a new clean-sheet-of-paper project in its own micro-climate or skunk-works (Section 11.7.2 in 2020 DFM book). Specifically, see Section 3.11 (Generating Interest in DFM) and Section 11.7.4 (Ensuring Success for the First Team Project).

Over 50% better will need learning and implementing the most advanced methodologies available: For instance, for cost, this has just been published as section 3.8 in the 2020 edition of the DFM book, which shows how to save half the cost of product development (the budget), half of the Cost of Quality, half of direct labor cost, and one third of indirect labor costs. Strong enough standardization, Lean Production and Build-to-order techniques can save up to times the cost, as shown in Sections 3.8.10 through 3.8.13 .

Rather than just issuing "show-me -the-money goals, the ambitiousness of the goals must determine how many of these advanced methodologies must be learned and applied.

All of this will require optimal strategies. The 2020 DFM book has 22 sections with "Strategy"" in the title!


The Most Effective Product Development Course
by the author of all 50 DFM article in this site

Achieve any cost goal
Half the time to stable production
Customize products quickly and efficiently
How to avoid the impact of late spec changes
Cut in half the cost of frames on existing products
Design platforms to build product families on-demand
Commercialize products and scale them for unlimited growth

The last two will be absolutely necessary to introduce "disruptive" innovations.


Learn how to implement great leaps forward in product development
to exceed cost goals in half the time by design  

 New DFM webinar: Leading-edge; Customized; Low-cost; Reach unlimited audiences anywhere; Schedule quickly; and Have time to work between4 four-hour sessions 

THE PRESENTER.  All DFM seminars and workshops are personally performed by Dr. David M. Anderson, P.E., fASME, CMC, one of the world’s foremost authorities on Design for Manufacturability and Concurrent Engineering having written the book on Design for Manufacturability (with various editions in print since 1990) and taught DFM seminars for 25 years to leading  companies.  He has also authored a book-length web-site specifically on cost reduction: www.HalfCostProducts.com  in which the first strategy is product development, which supports the other seven cost reduction strategies presented. 

CUSTOMIZATION. All in-house DFM seminars and workshops are customized to each company’s product line to be relevant and practical.

NEW: Remote seminars present the same leading-edge material but cost 1/3 less with a seminar discount and no travel expenses for the lecturer. Further, everyone involved in product development can attend in conferences rooms and in local or remote offices, thus maximizing the coverage without attendee travel costs for dispersed groups. And time away from work will be minimized since the “two-day” seminar is presented on four afternoons in North America (or four evenings for Asia). Contact Dr. Anderson for details at anderson@build-to-order-consulting.com  or 805-924-0100.

EFFECTIVENESS.  This product development seminar is so effective because it shows:

    This seminar provides many "take-aways" that can be applied immediately by design engineers and managers.

FOCUS.  This product development seminar focuses on what happens in the phases -- not the usual focus on gates and reviews -- in other words, it shows companies how to actually develop superior products at the least total cost, in the least time to stable production, with the highest quality by design.   This is much more effective than other programs that focus on "project management" or "phases & gates," with the emphasis on the gates, deadlines, goals, and various aspects of control and management.   And, instead of getting canned courses taught by staff trainers, Dr. Anderson personally customizes and presents all his seminars and can answer any question, usually with industry examples, which leads to meaningful discussions (see post-seminar comments below).

AUDIENCE.  This product development seminar shows executives, managers, and engineers how to structure, lead, and work in multifunctional teams to concurrently engineer the product for all aspects of manufacturability the first time.  Applicable take-awys are presented on the applicability page.

To enquire more about seminars, fill out the form

To see a one-hour preview of the seminar, email Dr. Anderson to arrange a no-charge private DFM webinar
for champions, implementation teams, and pivotal new projects.   Attendees must be receptive and without any
rival  agendas or anyone who wrote or supports any counter-productive behavior, 
which is  published in Section 11.5 in the DFM  book.


 PRODUCT-SPECIFIC WORKSHOPS focus on immediate implementation of DFM principles to specific products as their project begins. . The people involved are the key people who will be doing the implementation.

WORKSHOP ON REDUCING COST AND STEEL USAGE FOR LARGE PARTS , which would apply DFM principle to large, heavy, or complex parts for major reduction in cost and material usage.  The workshop will show how to develop backward-compatible substitutes that will replace expensive weldments, casting, or unnecessarily heavy machined parts with more steel-efficient parts or assemblies of CNC machined parts that are accurately assembled by various DFM techniques.

HALF-COST DESIGN STUDIES, in which Dr. Anderson generates breakthrough concepts that are necessary for half-cost products.

DFM Class & Workshops  

  Links to Articles

DFM & Concurrent Engineering seminar agenda Design for Manufacturability article
Webinar on DFM and Concurrent Engineering (new)  
Product Family Design
     New Seminar/Workshop
Article on Product Family Design
Build-to-Order & Mass Customization Seminars Build-to-Order article
Mass Customization article
Product Line Rationalization & Standardization seminars Product Line Rationalization article 
Standardization article

To enquire about public and in-house DFM seminars, fill out the form.

What attendees are saying about Dr. Anderson’s Seminars:

Comments on the Content:

"Very good"
"Fun and entertaining"
"Well worth the time and cost"
"Well structured and informative"
"Good anecdotes; kept my attention"
“The best seminar I have ever attended!”
"Very good – nice organization and delivery"
"Every item was worth considering and useful"
"The seminar was very well prepared and quite useful"
"The best seminar I have attended in my 20 years here!"
"Examples and case studies are interesting and educational"
"Good examples to illustrate the topics and facts; very well organized"
"The pre-seminar survey is a great tool - good segue into the seminar"
"Excellent presentation and material. Highly recommend for any company"
"Anecdotal addition to overheads are very valuable in creating a complete understanding of the point"

Comments on the Instructor:

"Knows material"
"Good sense of humor"
"A true believer – good"
"Enthusiastic and entertaining"
"Very good subject knowledge"
"Amazing grasp of the material"
"Knowledgeable and entertaining"
"Very knowledgeable, informative"
"Expert knowledge and experience"
"Responded to questions very well"
"Good relevant industry background"
"Knowledgeable and easy to listen to"
"Very knowledgeable and kept my interest"
"Very good speaker & very knowledgeable"
"Excellent; provoked input; cited examples"
"Interesting references to experiences he has had"
"Very experienced and knowledgeable about the subject"
"He wrote the book, knows the material, and presents it very well"
"Good; Lots of enthusiasm; Understands the content extremely well"
"Very good. Obviously has much experience in the field of DFM as well as other related subjects"

Comments on the Presentation:

"Well presented"
"Very well spoken."
"Good interactions"
"Excellent presentation"
"Engaging and enjoyable"
"Good presentation skills"
"Good; up-beat, entertaining"
"Well prepared and well delivered"
"Good level of energy in presentation"
"Very good at getting class participation"
"Good – held attention; kept subject matter moving"
"Very well presented - engaging, fast-paced, good sense of humor"
"Very good; Enjoyable; Interesting; Humorous; Excellent presentation"

Comments on Handouts:

"Clear and simple"
"Much better than usual"
"Will be a great reference"
"Detailed and easy to read"
"Saved me from taking notes"
"Good; I hope to refer to this often"
"Necessary for referral at a later date"
"Very useful; Use of complete sentences and use of bullet lists are effective."
"Good for not having to take notes – can focus on presentation ideas and discussion"
"Far, far more reference material, information than the standard PowerPoint presentation."
"Appreciate the condensed, slim handout (instead of the usual telephone book of view-graphs
most course instructors hand out)"

Comments on the Relevance of Dr. Anderson's Seminars

"Very relevant"
"Extremely relevant"
"Very relevant and applicable"
"Very relevant – we need this now!"
"Directly applicable, timely, extremely useful"
"Every part of the seminar had a take-away message"
"I took away several useful guidelines I can use today"
"Very good! Industrial experience and contacts are very relevant"
"Seminar 100% relevant, appropriate, applicable, & useful IMMEDIATELY!"
"Useful from both the conceptual and specific recommendation’s perspective!"
"Can take the knowledge of the last 2 days & start to apply to current practices and processes"
"Most of the material was very relevant and useful. We will put much of it into practice, starting immediately on our next products."

Contact Dr. David M. Anderson, P.E., fASME,  CMC
Management Consultant
phone: 1-805-924-0100; fax: 1-805-924-0200 (Pacific Time Zone)

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