DFM Seminar

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The leading-edge DFM class, now in webinar format,  provides the best training available in the process of proactively designing products to:

1) optimize all the manufacturing functions: fabrication, assembly, procurement, shipping, delivery, installation,  service, and repair,

2) assure, by design, the best cost, quality, reliability, regulatory compliance, safety, time-to-market, and customer satisfaction.  

3) ensure that the lack of mnufcturability does not impede functionality, quality, or scalability,  which the class is unique in teaching.

DFM is a proven design methodology that works for any size company. Thorough up-front work , minimizes development cost, and ensures a smooth transition into production for the quickest time to stable production.  Quality can be designed in with optimal part selection, tolerances, and processes. By considering the cumulative effects of part quality on product quality, designers are encouraged to carefully specify high quality parts and lower part counts through simplicity and consolidation, and,

Many costs are reduced, since products can be quickly assembled from fewer parts. Thus, products are easier to build and assemble, in less time, with better quality. Parts are designed for ease of fabrication and commonality with other designs. The class will show how to design families of products for lean production and build-to-order with standardization, off-the-shelf parts, modular design, and designing to minimize setup, and designing for CNC machine tools.

Baseline topics includes;

Product Development Strategy. The first session covers product development strategies that will raise product development effectiveness to the highest level. Topics include 

- ensuring the availability of adequate resources to form complete multifunctional teams early,

-  thorough up-front work to do-it-right-the-first-time

- making the transition from the typical back-loaded to front-loaded project loading, 

- how to cut in half the time to stable production, 

- how to greatly lower total cost by half to 10 times less.

Multi-functional Teams. Practicing Concurrent Engineering can optimize product development by

-  optimizing thorough up-front work, , 

- creatively simplifying concepts, 

- methodically optimizing product architecture, 

- raising and resolving issues early to avoid later changes, 

- concurrently planning manufacturing strategies and equipment design

- optimizing the utilization of proven existing proven engineering, 

-  prioritize resources on what customers buy products for and get the res off-the-shelf

Designing for Low Cost. Th class will show that cost is designed into the product and very hard to remove by “cost reduction,” since 80% is determined by design and 60% is determined by the architecture phase. Dr. The class will  show how to minimize cost by design with thorough architecture optimization, designing for easy assembly, designing to minimize the cost of quality, designing products "right the first time" to eliminate expensive changes, designing to avoid unnecessary overhead costs, and minimize all the categories of total cost by design.

Designing in Quality and Reliability. The class will show how quality and reliability can be assured by design through integrated product/process design, design simplicity, optimizing tolerances, and mistake-proofing (Poka-Yoke) the design with poka-yoke. Unique analyses will show the cumulative exponential effects that part quality and quantity have on product quality.

Designing for Lean and Build-to-Order.
Dr. Anderson is in a unique position to show how to develop products for lean production, build-to-order, and mass customization, having written two books on mass customization and the first and only general book on build-to-order principles.

Cutting in Half the Time to Stable Production. The class will show that thorough design work, especially the crucial architecture phase, is the key to cutting in half the real time to market: the time to stable production and satisfied customers.

Design Guidelines.
The class will present dozens of illustrated design guidelines for assembly, part fabrication, quality, and reliability.  There are 400 slides available to illustrate this section of the presentation,

Dr. Anderson will present a practical and effective procedure he has developed to generate standard parts lists that are only a few percent of the proliferated parts lists found in almost all manufacturing companies. Standardization greatly lowers material overhead cost and reduce material cost by 10 times. Standard parts can delivered “dock to line” to all points of use.

This course will be especially helpful for those new effective product development or "recovering" from counter-productive processes  some of which that do ot even have a design phase!

Evolving versions of this course have been taught for 30 years by Dr. David M. Anderson, P.E., fASME,  CMC, now the thought-leader on DFM courses, books, strategies, design studies, and consulting advise.

See below to find out What attendees are saying about Dr. Anderson’s classes:


This is the Most Effective Product Development Course
by the author of all 50 DFM article in this site

Achieve any cost goal
Half the time to stable production
Customize products quickly and efficiently
How to avoid the impact of late spec changes
Cut in half the cost of frames on existing products
Design platforms to build product families on-demand
Commercialize products and scale them for unlimited growth

The last two will be absolutely necessary to introduce "disruptive" innovations.


Learn how to implement great leaps forward in product development
to exceed cost goals in half the time by design  

 New DFM webinar: Leading-edge; Customized; Low-cost; Reach unlimited audiences anywhere; Schedule quickly; and Have time to work between4 four-hour sessions 

THE PRESENTER.  All DFM seminars and workshops are personally performed by Dr. David M. Anderson, P.E., fASME, CMC, one of the world’s foremost authorities on Design for Manufacturability and Concurrent Engineering having written the book on Design for Manufacturability (with various editions in print since 1990) and taught DFM seminars for 25 years to leading  companies.  He has also authored a book-length web-site specifically on cost reduction: www.HalfCostProducts.com  in which the first strategy is product development, which supports the other seven cost reduction strategies presented. 

CUSTOMIZATION. All in-house DFM seminars and workshops are customized to each company’s product line to be relevant and practical.

NEW: Remote seminars present the same leading-edge material but cost 1/3 less with a seminar discount and no travel expenses for the lecturer. Further, everyone involved in product development can attend in conferences rooms and in local or remote offices, thus maximizing the coverage without attendee travel costs for dispersed groups. And time away from work will be minimized since the “two-day” seminar is presented on four afternoons in North America (or four evenings for Asia). Contact Dr. Anderson for details at anderson@build-to-order-consulting.com  or 805-924-0100.

EFFECTIVENESS.  This product development seminar is so effective because it shows:

    This seminar provides many "take-aways" that can be applied immediately by design engineers and managers.

FOCUS.  This product development seminar focuses on what happens in the phases -- not the usual focus on gates and reviews -- in other words, it shows companies how to actually develop superior products at the least total cost, in the least time to stable production, with the highest quality by design.   This is much more effective than other programs that focus on "project management" or "phases & gates," with the emphasis on the gates, deadlines, goals, and various aspects of control and management.   And, instead of getting canned courses taught by staff trainers, Dr. Anderson personally customizes and presents all his seminars and can answer any question, usually with industry examples, which leads to meaningful discussions (see post-seminar comments below).

AUDIENCE.  This product development seminar shows executives, managers, and engineers how to structure, lead, and work in multifunctional teams to concurrently engineer the product for all aspects of manufacturability the first time.  Applicable take-awys are presented on the applicability page.

To enquire more about seminars, fill out the form

To see a one-hour preview of the seminar, email Dr. Anderson to arrange a no-charge private DFM webinar
for champions, implementation teams, and pivotal new projects.   Attendees must be receptive and without any
rival  agendas or anyone who wrote or supports any counter-productive behavior, 
which is  published in Section 11.5 in the DFM  book.


 PRODUCT-SPECIFIC WORKSHOPS focus on immediate implementation of DFM principles to specific products as their project begins. . The people involved are the key people who will be doing the implementation.

WORKSHOP ON REDUCING COST AND STEEL USAGE FOR LARGE PARTS , which would apply DFM principle to large, heavy, or complex parts for major reduction in cost and material usage.  The workshop will show how to develop backward-compatible substitutes that will replace expensive weldments, casting, or unnecessarily heavy machined parts with more steel-efficient parts or assemblies of CNC machined parts that are accurately assembled by various DFM techniques.

HALF-COST DESIGN STUDIES, in which Dr. Anderson generates breakthrough concepts that are necessary for half-cost products.

DFM Class & Workshops  

  Links to Articles

DFM & Concurrent Engineering seminar agenda Design for Manufacturability article
Webinar on DFM and Concurrent Engineering (new)  
Product Family Design
     New Seminar/Workshop
Article on Product Family Design
Build-to-Order & Mass Customization Seminars Build-to-Order article
Mass Customization article
Product Line Rationalization & Standardization seminars Product Line Rationalization article 
Standardization article

To enquire about public and in-house DFM seminars, fill out the form.

What attendees are saying about Dr. Anderson’s Seminars:

Comments on the Content:

"Very good"
"Fun and entertaining"
"Well worth the time and cost"
"Well structured and informative"
"Good anecdotes; kept my attention"
“The best seminar I have ever attended!”
"Very good – nice organization and delivery"
"Every item was worth considering and useful"
"The seminar was very well prepared and quite useful"
"The best seminar I have attended in my 20 years here!"
"Examples and case studies are interesting and educational"
"Good examples to illustrate the topics and facts; very well organized"
"The pre-seminar survey is a great tool - good segue into the seminar"
"Excellent presentation and material. Highly recommend for any company"
"Anecdotal addition to overheads are very valuable in creating a complete understanding of the point"

Comments on the Instructor:

"Knows material"
"Good sense of humor"
"A true believer – good"
"Enthusiastic and entertaining"
"Very good subject knowledge"
"Amazing grasp of the material"
"Knowledgeable and entertaining"
"Very knowledgeable, informative"
"Expert knowledge and experience"
"Responded to questions very well"
"Good relevant industry background"
"Knowledgeable and easy to listen to"
"Very knowledgeable and kept my interest"
"Very good speaker & very knowledgeable"
"Excellent; provoked input; cited examples"
"Interesting references to experiences he has had"
"Very experienced and knowledgeable about the subject"
"He wrote the book, knows the material, and presents it very well"
"Good; Lots of enthusiasm; Understands the content extremely well"
"Very good. Obviously has much experience in the field of DFM as well as other related subjects"

Comments on the Presentation:

"Well presented"
"Very well spoken."
"Good interactions"
"Excellent presentation"
"Engaging and enjoyable"
"Good presentation skills"
"Good; up-beat, entertaining"
"Well prepared and well delivered"
"Good level of energy in presentation"
"Very good at getting class participation"
"Good – held attention; kept subject matter moving"
"Very well presented - engaging, fast-paced, good sense of humor"
"Very good; Enjoyable; Interesting; Humorous; Excellent presentation"

Comments on Handouts:

"Clear and simple"
"Much better than usual"
"Will be a great reference"
"Detailed and easy to read"
"Saved me from taking notes"
"Good; I hope to refer to this often"
"Necessary for referral at a later date"
"Very useful; Use of complete sentences and use of bullet lists are effective."
"Good for not having to take notes – can focus on presentation ideas and discussion"
"Far, far more reference material, information than the standard PowerPoint presentation."
"Appreciate the condensed, slim handout (instead of the usual telephone book of view-graphs
most course instructors hand out)"

Comments on the Relevance of Dr. Anderson's Seminars

"Very relevant"
"Extremely relevant"
"Very relevant and applicable"
"Very relevant – we need this now!"
"Directly applicable, timely, extremely useful"
"Every part of the seminar had a take-away message"
"I took away several useful guidelines I can use today"
"Very good! Industrial experience and contacts are very relevant"
"Seminar 100% relevant, appropriate, applicable, & useful IMMEDIATELY!"
"Useful from both the conceptual and specific recommendation’s perspective!"
"Can take the knowledge of the last 2 days & start to apply to current practices and processes"
"Most of the material was very relevant and useful. We will put much of it into practice, starting immediately on our next products."

Contact Dr. David M. Anderson, P.E., fASME, 
Management Consultant
phone: 1-805-924-0100; fax: 1-805-924-0200 (Pacific Time Zone)

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